At over two million followers, Luanna Perez is one of the most followed bloggers in the industry. Having started her site, and now all encompassing brand, Le-Happy.com back in 2009, she is one of the original fashion bloggers. Growing up in Peru, Luanna didn’t have much inspiration when it came to fashion. She started shopping in thrift stores and then putting a DIY spin on each item she bought, and documenting this on her website. Now eight years later, Luanna partners with some of the biggest names in the fashion industry, lending her unique eye and voice to the brands and has grown her website and passion into a career. So, when she told me she was going to launch her own clothing line, I knew it was going to be good.
Made from the finest Peruvian cotton, each item is one that you will want to wear time and time again. Luanna spent a month back in her hometown of Peru working with her team to ensure each item was absolutely perfect. Paying extremely close attention to details, the shirt silhouettes are unlike anything you’ve ever worn. The graphics are all images from her travels around the world and the slogans are a reflection of what each design means to her. Oh, and did I mention each piece comes with a personalized DIY card from Luanna herself? Read ahead as Luanna shares with us an inside look into her company, what it took to create ShopLeHappy.com, and where she sees her company five to ten years down the road.
When did you create your blog, Le-Happy.com and what was the inspiration behind it?
I started my blog back when I lived in Peru in 2009. The fashion was not inspiring over there, and I just wanted an escape. I opened the site to be able to put together my outfits and find some sort of community where I could interact with different people having common interests. My blog eventually kept growing as well as my other social platforms and here we are!
How do you feel your career as a blogger and social influencer has impacted your collection?
Oh, I would not have this particular collection without my blog! Shop Le Happy is the result of years and years of personal style exploration and finally turning my style into something concrete.
What differentiates your brand from other street wear brands in the market?
Quality for sure, and our attention to details in the style and silhouette. Our cotton is all 100% Peruvian cotton. And our designs are made of top combed cotton and Pima cotton.
What was your inspiration behind making the collection?
New York street style. It’s always been easy for me to dress up in the city, with black dominating and paying a lot of attention to textures and quality.
After a busy day of meetings and shoots, what’s one thing you like to do to decompress?
I literally have a cup of coffee even if its 10 pm and I just got home!
What's one beauty item you can't it live without?
Moisturizers for day and night (your makeup wont look good without your moisturizer), and definitely Stila liquid liner.
What would you say was the biggest challenge you faced when trying to take Le Happy from a blog to a lifestyle brand?
It was trying to narrow it down. I have always considered I own a very eclectic style, which is easy to approach having a blog. I can do an outfit this way and then dress up this other way and work with different companies that are aligned with my brand. For the store/ brand, it actually has to follow a very defined line, so I have had to find the perfect balance and at the same time keep it cohesive.
Where do you hope to see your brand go in the next five to ten years?
Hopefully finished launching many new collections every month turning it into a destination for anyone who wants to wear something unique yet find something for their every day go to outfits. And possibly with a real store in the city!
What advice would you give to young bloggers who one day hope to create their own line?
Just follow your instincts, take your time and be very constant with your workflow. There are no rules in the fashion industry now, it is all about how much effort you put into it and how many things you do to achieve your goal! It’s good to make decisions but even more important, it’s good to turn them real actions.
For an inside look into the fashion industry follow me on Instagram & Snapchat @cvazzana.
Have a question or just want to say hey? Shoot me an email.