Learn How Lo Bosworth Went from Reality TV Star to Entrepreneur and Business Woman
By: Caroline Vazzana
It’s been about thirteen years since Laguna Beach and The Hills star Lo Bosworth first became a household name. And since then, the now blogger, author, and business woman has definitely made a name of her own in the industry. In 2010, Lo launched her blog, “The Lo Down by Lo Bosworth.” A health, wellness, and lifestyle site, where Lo encourages her readers to live their most authentic life, and not to mention shares her easy, on-the-go recipes for the foodie in all of us. And we’re just getting started, as a business savvy entrepreneur, Lo also runs her own YouTube channel, is the co-founder of Revelry House, and recently, during this past New York Fashion Week, launched her new company Dine/Design.
Last night, I sat down with Lo at the “I and Love and You” Puppy Shower, in partnership with Chewy, where we talked all things blogging, cooking, and life after reality TV. Learn how Lo has dealt with setbacks, acceptance, and how she’s #MakingIt.
You’re now an author, blogger, YouTuber, and business owner. What is your go-to meal to help you through a busy day?
I do a lot of food prep at the beginning of the week. I cook a lot of things so that I have stuff accessible. I will roast a chicken once a week, I will ground up turkey once a week, I’ll do lamb meatballs- so that I always have stuff that I can just eat on-the-go. I always have fresh vegetables and salad mixes so my go-to honestly is a really beautiful, nutritionally dense salad that I put together based off all of the things that I have prepared throughout the week. So it’s really easy to grab slices of cucumber, freshly shaved radish, sunflower seeds, turkey, combine all of those things and it’s a really affordable, really healthy meal just in a second.
I went to culinary school, I went to The French Culinary Institute, so I’ve been trained to do what you call Mise en Place, everything in place. So when I get my food from the grocery store every time, I actually do all the prep then, so I wash and chop up all my vegetables and I cook everything. It makes cooking throughout the week so much easier and more convenient.
You have done so much in your career, what would you say is the best advice you have ever received?
The best career advice I’ve ever received was “you don’t have to climb Mount Everest, you just have to climb Mount Kilimanjaro.” If that makes sense. You don’t have to be the one percent. You don’t have to be the best of the best. You just have to be yourself and do your best and get comfortable with that. And I think that once you find peace at what your own capabilities are, you don’t have to constantly chase or compare yourself. So you can find contentment in exactly who you are and what you’re doing.
What are your three go-to beauty items?
Oh god! I have way more than three. One of my favorite new ones is by Supergoop and it’s an oil-based sunscreen. It has SPF 50, so that has been my new go-to sunscreen that I love. I love my Maybelline eyelash curler. Can’t live without it. And my third is the rose Alpha Beta skincare peel by Dr. Gross. It’s a nightly peel.
What would you say has been your biggest struggle or setback in your career thus far?
I think for me, just drawing comparisons to my peers has always been difficult and in my later 20’s and early 30’s, now I finally feel comfortable with who I am and what I can bring to the table and what my interests are. I’ve learned you should just go for it and follow your own passions.
What are some of your tips and tricks to standing out on social media?
Speaking to your audience in the way that you would talk to your friends is really important. Just be conversational and engage with your audience. Ask them questions. Ask them for their advice. And share private moments that you normally wouldn’t share on Instagram. All these kids these days want to present this picture perfect image of themselves and I think that authenticity reaches way more people.
You run the incredibly successful blog, “The Lo Down,” so what advice would you give to those hoping to start a blog now? And anything they should know beforehand?
I think if you want to start a blog, you should just go for it, it’s really easy at this point to create a beautiful site, but if you’re going to start a website, have a very specific point of view. Take the weirdest part of yourself that you like and make it about that because there are enough fashion bloggers out there. The market is saturated and nobody new is going to break.
During New York Fashion Week you launched Dine/Design, can you tell us more about this project?
Yeah! So I partnered with my friend Fiona Burn who is an interior designer and my background is in food, I went to culinary school, so we are curating events around design and food elements. It’s casual, and for fun, we have a great network and we are just bringing together people who we feel like would enjoy these events the most! We are partnering with brands and putting on evenings that don’t feel like it’s work.
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